7 Makeup “Rules” for Women in Their 30s

As you enter your thirties, your skin starts to lose the youthful and smooth appearance of your twenties; but there are not many signs of aging yet. That’s why you need some “specialized” makeup tricks to perfect concealment and highlight the features of your face.

The makeup tricks specifically for those in their thirties below will help you shine with a radiant, mature yet youthful, and charming beauty.

1. Choose a full-coverage foundation

7 "quy tắc" trang điểm cho tuổi 30


At the age of 30, your skin will start to show freckles, dark spots. That’s why you should prioritize choosing a foundation that has a full coverage effect (instead of brightening or moisturizing foundation) to conceal the imperfections of your face. Liquid foundations (or BB creams) with high coverage will help you “transform” the most skillful dark spots or freckles. 

2. Bronze powder

7 "quy tắc" trang điểm cho tuổi 30

Instead of youthful and vibrant makeup styles that are suitable for young girls, you should switch to using bronze powder for your face. A little light-toned bronze powder on the cheeks, or to create dimension around the jawline will give you a healthy, youthful complexion. 

3. Contouring

7 "quy tắc" trang điểm cho tuổi 30

The older you get, the more sagging and loss of firmness your facestarts to become, so contouring is an essential makeup step for women in their thirties. It will make your face look slimmer, more sleek, and youthful. Therefore, it would be best if you used contour powder (darker than your skin tone) to evenly apply on the forehead and the sides of your cheekbones to help your face stand out. 

4. Concealer

7 "quy tắc" trang điểm cho tuổi 30

You should choose a concealer that matches your foundation tone. If you choose a tone that is too light or too dark, the imperfections of your face will become more noticeable. In your thirties, you should also say goodbye to stick concealers, and switch to using liquid or serum concealers. Besides hiding wrinkles and dark spots skillfully, they also provide water to your skin to keep it youthful and radiant. 

5. Highlighting

7 "quy tắc" trang điểm cho tuổi 30

In addition to contouring, highlighting also helps your face stand out. Makeup experts suggest that after you finish all the steps, you just need to use pearl powder or light highlighter to apply directly on your browbone, right above your eyebrows, and on your nose bridge. They will make your face shine. Hand-highlighting will also give you the most natural beauty and save you a lot of time!

6. Choose powder based on your skin tone 

Choosing cosmetics based on your skin tone always determines your beauty. If you have slightly pale skin, you can choose light-yellow or pale-yellow powder. If you have a “honey” complexion, a little bit of light golden brown around your eyes will make your face look fresh, and your eyes more prominent and attractive. 

7. Blush

7 "quy tắc" trang điểm cho tuổi 30

Gentle and simple blush colors will make you look youthful and beautiful. But instead of applying blush in a circular shape on your cheekbones, you should apply blush in a diagonal shape from the highest point of your cheekbones to the area close to your ears! This makeup technique will create the “must-have” sharpness and elegance of a woman in her thirties, and it also makes your face look slimmer in every situation. 

Light pink blush is suitable for fair skin, while brownish-bronze blush will highlight the most for those with tan skin, pink-brown, or orange skin tones…

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